APEDA (Agricultural and Processed Food Products Export Development Authority) launched its new initiative, BHARATI, during the “Food & Beverages Sector Stakeholders Meeting.”
The launch was attended by Union Commerce and Industry Minister Shri Piyush Goyal, UAE Minister of Foreign Trade Thani bin Ahmed Al Zeyoudi, and Union Minister of Food Processing Industries Shri Chirag Paswan.
What is BHARATI?
BHARATI stands for Bharat’s Hub for Agritech, Resilience, Advancement and Incubation for Export Enablement.
It is an initiative designed by APEDA to empower 100 agri-food and agri-tech startups and help them grow, innovate, and create new export opportunities.
Key Objectives :
Help to achieve its goal of $50 billion in agri-food exports by 2030.
To strengthen India’s position in the global agri-food trade.
To promote innovation in high-value categories like GI-tagged products, organic foods, superfoods, processed Indian foods, livestock products and AYUSH products.
To attract startups using advanced technologies such as AI-based quality control, blockchain for traceability, and IoT-enabled cold chains.
To address export challenges related to product development, quality, and logistics.
Provisions and Implementation:
The initiative includes a nationwide awareness campaign to engage stakeholders and attract solution-oriented startups from across India.
100 Startups will be selected through an application and screening process on the APEDA website.
Selected startups will undergo a three-month acceleration programme focusing on product development, export readiness, regulatory compliance, market access and collaborative solutions to address export challenges.
To strengthen this ecosystem, APEDA will partner with state agricultural boards, agricultural universities, premier institutions like IITs and NITs, industry bodies and existing accelerators.
The initiative is aligned with the Government of India’s visions of Atmanirbhar Bharat, Vocal for Local, Digital India, and Start-Up India.
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